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Experiential Executive Logo. Performance-based event strategy

Ian McGonnigal

Superhero - Share of Voice

Owning The Show: The Art Of Building Share of Voice At Events and Trade Shows

Locked in every event or trade show is a number. Someplace deep inside audience demographics and psychographics, and underneath all the hype and buzz of exhibitors, speakers and attendees you will find it. The number of people you really want to talk to. These are your targets – people who Read more…

By Ian McGonnigal, 8 years01/09/2017 ago
Storytelling: an open book capturing the imagination

Storytelling in Social Media and Events

Storytelling is critical to successful brand engagement in social media, digital marketing, as well as at face-to-face events and brand experiences. Here are a few tips that you can apply to your own stories, no matter where you tell them. 1.  Have a purpose. Know what you are trying to Read more…

By Ian McGonnigal, 8 years01/02/2017 ago

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