Event marketing can be extremely effective for businesses looking to engage with their target audiences and drive everything form brand awareness, to demand generation, to customer loyalty. Unfortunately, event costs in 2022 were 22% higher than 2019, and are expected to rise an additional 7% in 2023 according to CWT. Read more
When designing event experiences, understanding your audience is a critical element of an effective event strategy. One of the best ways to do this is by creating a customer persona, also known as an audience persona, buyer persona, or marketing persona. A customer persona is a fictional representation of your Read more
Event Measurement seems to be extremely complicated these days. With so many event technology companies, measurement tools, and event metrics available, it’s no wonder many struggle with finding the right answer. CMOs and marketing executives might be interested in measuring brand impact. PR pros are looking for media coverage analytics. Read more