When creating an event sponsorship strategy there are a few critical things to keep in mind. It’s not just about the event sponsorship prospectus. In fact, the event prospectus is the least important element of your sponsorship strategy. Here are five ideas to make the sponsorship strategy for events and Read more…
I have this friend in the event marketing industry. She is one of the most positive, uplifting people I know. Everything she does is full of life, and vibrance, and positive emotional energy. In fact, I don’t think there has ever been a photo posted of her where she’s not Read more…
As COVID-19 has moved from a pandemic to an endemic state, we find our society and the events industry forever changed. Some event portfolio planning elements are gone, some have been added, and others continue to transform and evolve. We’ve identified six real-world trends trends that will impact event portfolio Read more…