If you search the internet for experiential marketing agencies, and peruse a few sites, you’ll notice something unremarkable. Every. Single. Agency. portrays themselves the exact same way. There is no competitive differentiation. Seriously. I’m not just talking about capabilities. In many cases, agencies are even using variations of the same Read more…
Request for Proposal (RFP) The bane of your existence or a necessary business tool? Regardless of where you stand, getting the Request for Information (RFI) and RFP right sets the stage for success for both clients and experiential marketing agencies alike. Before you participate in an event RFP it is Read more…
According to dictionary.com, strategy is “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.” For marketers, it can mean so much more. As I think about experiential and event marketing, the act of event strategy and planning incorporates a significant number of inputs Read more…