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Experiential Executive Logo. Performance-based event strategy

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Positive team having fun. The power of positive energy in event marketing.

The Power of Positive Energy in Event Marketing

I have this friend in the event marketing industry. She is one of the most positive, uplifting people I know. Everything she does is full of life, and vibrance, and positive emotional energy. In fact, I don’t think there has ever been a photo posted of her where she’s not Read more…

By Ian McGonnigal, 2 years03/08/2023 ago
Trade Show Booth - Brand Building through Event Marketing

Brand Building Through Event Marketing

Brand building. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show management over your booth. To truly build a brand that leaves an indelible imprint on the hearts and minds of audiences, event marketers must adopt Read more…

By Ian McGonnigal, 8 years01/23/2017 ago
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