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Experiential Executive Logo. Performance-based event strategy

Budget

Event marketer deciding how to spend his Q4 experiential marketing budget.

Use It or Lose It: How to Spend Your Marketing Budget

It’s Q4 – what are you doing with the rest of your marketing budget? Should you build assets, invest in a last dash experiment, optimize your approach, or forward invest? As both a brand-side marketer and service provider, I’ve learned that no one ever got rewarded for giving the rest Read more…

By Ian McGonnigal, 6 years11/07/2019 ago
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