It’s like a bad office movie. Sales doesn’t like marketing because the leads they provide are garbage. Marketing doesn’t like sales because they never do anything with the leads they provide on a regular basis. Sure, there are many other reasons for this rivalry, but beyond events, one area where Read more…
If you search the internet for experiential marketing agencies, and peruse a few sites, you’ll notice something unremarkable. Every. Single. Agency. portrays themselves the exact same way. There is no competitive differentiation. Seriously. I’m not just talking about capabilities. In many cases, agencies are even using variations of the same Read more…
As someone who as sought employment opportunities in the past, I’ve been surprised at the number of agencies who ask the same interview question. “Which companies do you have relationships with, that you could bring on board if we were to hire you?” All are trying to balance talent vs. Read more…