• Facebook
  • LinkedIn
  • X
Experiential Executive Logo. Performance-based event strategy

Business Development

sales enablement content - powder horn used to keep some powder dry -

Sales Enablement Content: Keep Some Powder Dry

It’s like a bad office movie. Sales doesn’t like marketing because the leads they provide are garbage. Marketing doesn’t like sales because they never do anything with the leads they provide on a regular basis. Sure, there are many other reasons for this rivalry, but beyond events, one area where Read more…

By Ian McGonnigal, 8 years11/06/2017 ago
Most experiential marketing agencies look the same. Brand positioning and competitive differentiation are challenging for event agencies.

What Makes You Special? Creating Competitive Differentiation

If you search the internet for experiential marketing agencies, and peruse a few sites, you’ll notice something unremarkable. Every. Single. Agency. portrays themselves the exact same way. There is no competitive differentiation. Seriously. I’m not just talking about capabilities. In many cases, agencies are even using variations of the same Read more…

By Ian McGonnigal, 8 years04/03/2017 ago
Lingerie used to illustrate candidate value is based on candidate talent, not candidate networks

My Eyes Are Up Here: Hiring for Talent vs. Relationships

As someone who as sought employment opportunities in the past, I’ve been surprised at the number of agencies who ask the same interview question. “Which companies do you have relationships with, that you could bring on board if we were to hire you?” All are trying to balance talent vs. Read more…

By Ian McGonnigal, 8 years03/13/2017 ago
Recent Posts
  • How to Create an Impactful
    Executive Keynote Presentation
  • Choosing the Right Events:
    Seven More Ideas on Event Selection
  • How To Evaluate Third-Party Events:
    4 Best Practices
  • Sponsor Surveys:
    How to Build Better Relationships with Sponsors
  • 4 Important Questions
    for Keynote and Session Surveys:
    How to Improve Content and Delivery
Categories
  • Brand
  • Budget
  • Business Development
  • Experience
  • Growth
  • Partnership
  • Portfolio
  • Relationships
  • Sales
  • Sponsorship
  • Strategy
  • Tactics
  • Talent
  • Uncategorized
Looking for something in particular?
  • Facebook
  • LinkedIn
  • X

© 2025 Experiential Executive LLC

Privacy Policy