Auditing your company’s Brand Experience regularly can close more sales, more quickly, improve the ROI on your sales and marketing investments, drive customer loyalty and advocacy, and grow your business by 10% more than your competition – all while reducing expenses. According to “Experience is Everything” by PwC, 73% of Read more…
A few weeks ago, I was having a discussion with one of my clients on the difference between event marketing and experiential marketing. Interestingly, there is a lot of confusion between the two and quite often the words “event” and “brand experience” are used interchangeably. So what is a brand Read more…
Storytelling is critical to successful brand engagement in social media, digital marketing, as well as at face-to-face events and brand experiences. Here are a few tips that you can apply to your own stories, no matter where you tell them. 1. Have a purpose. Know what you are trying to Read more…