So, you want to hire an agency to help you with your marketing. You’ve sent out a RFI, narrowed the field, been through the RFP, and now you’re down to three. It’s time for the pitch review. The remaining agencies on your list have asked to be first, last, or Read more…
As someone who as sought employment opportunities in the past, I’ve been surprised at the number of agencies who ask the same interview question. “Which companies do you have relationships with, that you could bring on board if we were to hire you?” All are trying to balance talent vs. Read more…
Client service is evolving. There was a time, not long ago, when event and experiential marketers were simply order takers. A brand would call the agency, or submit a RFP, and the agency would respond with creative, renderings, process and pricing that met the client’s request. If the agency had Read more…