• Facebook
  • LinkedIn
  • X
Experiential Executive Logo. Performance-based event strategy

Relationships

agency account team

Who’s Really on Your Agency Account Team?

So, you want to hire an agency to help you with your marketing. You’ve sent out a RFI, narrowed the field, been through the RFP, and now you’re down to three. It’s time for the pitch review. The remaining agencies on your list have asked to be first, last, or Read more…

By Ian McGonnigal, 8 years04/10/2017 ago
Lingerie used to illustrate candidate value is based on candidate talent, not candidate networks

My Eyes Are Up Here: Hiring for Talent vs. Relationships

As someone who as sought employment opportunities in the past, I’ve been surprised at the number of agencies who ask the same interview question. “Which companies do you have relationships with, that you could bring on board if we were to hire you?” All are trying to balance talent vs. Read more…

By Ian McGonnigal, 8 years03/13/2017 ago
Client Service, Account Director taking client orders

Client Service – You’re Doing it Wrong

Client service is evolving. There was a time, not long ago, when event and experiential marketers were simply order takers. A brand would call the agency, or submit a RFP, and the agency would respond with creative, renderings, process and pricing that met the client’s request. If the agency had Read more…

By Ian McGonnigal, 8 years03/06/2017 ago

Posts pagination

1 2 Next
Recent Posts
  • How to Create an Impactful
    Executive Keynote Presentation
  • Choosing the Right Events:
    Seven More Ideas on Event Selection
  • How To Evaluate Third-Party Events:
    4 Best Practices
  • Sponsor Surveys:
    How to Build Better Relationships with Sponsors
  • 4 Important Questions
    for Keynote and Session Surveys:
    How to Improve Content and Delivery
Categories
  • Brand
  • Budget
  • Business Development
  • Experience
  • Growth
  • Partnership
  • Portfolio
  • Relationships
  • Sales
  • Sponsorship
  • Strategy
  • Tactics
  • Talent
  • Uncategorized
Looking for something in particular?
  • Facebook
  • LinkedIn
  • X

© 2025 Experiential Executive LLC

Privacy Policy