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Just Say No Client / Agency Relationship

Just Say No! Getting the Best Work from a Client / Agency Relationship

Too often, the client / agency relationship is formed on a weak foundation. The story often begins as a RFI or RFP. The brand has a specific ask and the agency has capabilities, real or imagined, that loosely fit the request. Similar to a middle-school dance, the brand awkwardly approaches Read more…

By Ian McGonnigal, 8 years02/13/2017 ago

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