• Facebook
  • LinkedIn
  • X
Experiential Executive Logo. Performance-based event strategy

Strategy

Event Sponsorship Strategy for Events | partner integration | sponsorship prospectus

How to Build an Effective Event Sponsorship Strategy – 5 Ideas

When creating an event sponsorship strategy there are a few critical things to keep in mind. It’s not just about the event sponsorship prospectus. In fact, the event prospectus is the least important element of your sponsorship strategy. Here are five ideas to make the sponsorship strategy for events and Read more…

By Ian McGonnigal, 2 years03/15/2023 ago
Positive team having fun. The power of positive energy in event marketing.

The Power of Positive Energy in Event Marketing

I have this friend in the event marketing industry. She is one of the most positive, uplifting people I know. Everything she does is full of life, and vibrance, and positive emotional energy. In fact, I don’t think there has ever been a photo posted of her where she’s not Read more…

By Ian McGonnigal, 2 years03/08/2023 ago
Event strategist working on their event portfolio plan

Six Event Portfolio Trends for 2023

As COVID-19 has moved from a pandemic to an endemic state, we find our society and the events industry forever changed. Some event portfolio planning elements are gone, some have been added, and others continue to transform and evolve. We’ve identified six real-world trends trends that will impact event portfolio Read more…

By Ian McGonnigal, 2 years03/01/2023 ago

Posts pagination

1 2 3 Next
Recent Posts
  • How to Create an Impactful
    Executive Keynote Presentation
  • Choosing the Right Events:
    Seven More Ideas on Event Selection
  • How To Evaluate Third-Party Events:
    4 Best Practices
  • Sponsor Surveys:
    How to Build Better Relationships with Sponsors
  • 4 Important Questions
    for Keynote and Session Surveys:
    How to Improve Content and Delivery
Categories
  • Brand
  • Budget
  • Business Development
  • Experience
  • Growth
  • Partnership
  • Portfolio
  • Relationships
  • Sales
  • Sponsorship
  • Strategy
  • Tactics
  • Talent
  • Uncategorized
Looking for something in particular?
  • Facebook
  • LinkedIn
  • X

© 2025 Experiential Executive LLC

Privacy Policy