According to dictionary.com, strategy is “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.” For marketers, it can mean so much more. As I think about experiential and event marketing, the act of event strategy and planning incorporates a significant number of inputs Read more…
Sun Tzu wrote in The Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same holds true for any experiential marketing or event marketing program. If you want to breed success, it is critical you create and work Read more…
Winter is here. For many companies, this means event protfolio planning is in high season. Like in traditional media planning, we’re all working diligently on trying to figure out the right number frequency, type and cadence of events to include in our event portfolio to drive relationships, sales, and ROI. Read more…