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Experiential Executive Logo. Performance-based event strategy

Tactics

Positive team having fun. The power of positive energy in event marketing.

The Power of Positive Energy in Event Marketing

I have this friend in the event marketing industry. She is one of the most positive, uplifting people I know. Everything she does is full of life, and vibrance, and positive emotional energy. In fact, I don’t think there has ever been a photo posted of her where she’s not Read more…

By Ian McGonnigal, 2 years03/08/2023 ago
Brand Ambassador on a field marketing team demonstrating a CPG Product at retail

At What Cost? Thoughts on Field Marketing

Field Marketing can be described as product sampling, demonstrations or assisted sales at retail or otherwise by brand ambassadors. While this tactic does indeed have value for some brands and retailers, it is important to understand the role of Field Marketing when considering investment. To this end, here are a Read more…

By Ian McGonnigal, 8 years02/20/2017 ago
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