Event surveys are everywhere. You may rely on a simple post-event attendee survey, speaker / session surveys, or partner / sponsor surveys. You may even conduct a pre-event survey, several pulse surveys throughout the event, or even employee surveys to gauge performance. There are dozens of ways to measure the Read more…
The importance of imagination is re-awakened every time someone experiences the power of AI for the first time. “Ask it anything.” The marketer said to his wife who’s a skeptical molecular biologist. “OK.” she said with a tell-tale smirk as she planned to stump the AI, and prove her husband Read more…
An event brief is an essential document that serves as a roadmap for event strategy, creative, planning, and execution. It’s a Creative Brief on steroids. A proper event brief provides clear communications throughout the team across both brand and agency. When integrated into your process, it helps: Here Are 12 Read more…