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Experiential Executive Logo. Performance-based event strategy

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Reducing event costs, event strategy, event objectives, portfolio planning, target audience persona, brand experience, event technology, content marketing

Reducing Event Costs: Six Ideas
on How to Use Event Strategy to Win

Event marketing can be extremely effective for businesses looking to engage with their target audiences and drive everything form brand awareness, to demand generation, to customer loyalty. Unfortunately, event costs in 2022 were 22% higher than 2019, and are expected to rise an additional 7% in 2023 according to CWT. Read more…

By Ian McGonnigal, 2 years04/05/2023 ago
Customer Persona, Audience Persona, Marketing Persona, Buyer Persona, event strategy, event marketing, experiential marketing

Creating a Customer Persona:
Best Practices for Effective Event Marketing

When designing event experiences, understanding your audience is a critical element of an effective event strategy. One of the best ways to do this is by creating a customer persona, also known as an audience persona, buyer persona, or marketing persona. A customer persona is a fictional representation of your Read more…

By Ian McGonnigal, 2 years03/29/2023 ago
Event Measurement | Best Practices | Measuring Joy | Measuring Happiness

Simple Event Measurement:
It Doesn’t Have to Be So Hard

Event Measurement seems to be extremely complicated these days. With so many event technology companies, measurement tools, and event metrics available, it’s no wonder many struggle with finding the right answer. CMOs and marketing executives might be interested in measuring brand impact. PR pros are looking for media coverage analytics. Read more…

By Ian McGonnigal, 2 years03/22/2023 ago

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