A few weeks ago, I was having a discussion with one of my clients on the difference between event marketing and experiential marketing. Interestingly, there is a lot of confusion between the two and quite often the words “event” and “brand experience” are used interchangeably. So what is a brand Read more
Brand building. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show management over your booth. To truly build a brand that leaves an indelible imprint on the hearts and minds of audiences, event marketers must adopt Read more
Winter is here. For many companies, this means event protfolio planning is in high season. Like in traditional media planning, we’re all working diligently on trying to figure out the right number frequency, type and cadence of events to include in our event portfolio to drive relationships, sales, and ROI. Read more