As someone who as sought employment opportunities in the past, I’ve been surprised at the number of agencies who ask the same interview question. “Which companies do you have relationships with, that you could bring on board if we were to hire you?” All are trying to balance talent vs. Read more
Client service is evolving. There was a time, not long ago, when event and experiential marketers were simply order takers. A brand would call the agency, or submit a RFP, and the agency would respond with creative, renderings, process and pricing that met the client’s request. If the agency had Read more
No, I’m not talking about the list of five celebrities you could sleep with regardless of your relationship status. I’m talking about the five people you’ve met or worked with professionally, that if you started your own company, you would hire. These are members of your Dream Team. For new Read more